Channel Data Management Research Report from Forrester
Leverage channel data to drive growth and enhance partner experiences.
360insights is proud to offer this exclusive channel data management research report from Forrester, Winning in The Channel Requires Data-Driven Program Innovation. The report outlines key insights from B2B sales and marketing channel leaders on how to drive growth and improve partner engagement with great channel incentives technology and best practices.
What you will learn from this report:
- How to drive growth and gain a competitive advantage with great channel data management. Clean, enriched and consolidated channel data is required to better inform each step of the partner’s journey.
- Why channel data silos need to be broken down. Connecting and integrating the multiple sources of channel data will improve speed-to-market, provide predictive and prescriptive analytics and greater agility and insights.
- What steps to take to locate more complete and accessible customer data. Integrating location data with CRM and marketing automation platforms allows sales and marketing teams to benefit from better customer intelligence.
Who should read this report?
CHANNEL CHIEFS who are looking to leverage channel data to build a more holistic view of the partner journey and enhance customer experiences.
VPS OF MARKETING who want to build effective go-to-market plans and strategies that drive faster revenue growth and gain a competitive advantage.
MARKETING MANAGERS at corporate and in the field, who need to access channel management tools to capture and analyze data within their current tech stack.