IDG Research Report: The State of Channel Marketing

Channel Marketing: It's Time to Do Better

Get an in depth look into the state of channel marketing today as discovered by IDG Research.


What You'll Learn:

  • Understand the state of channel marketing today: Learn the goals, challenges and strategies of channel leaders for 2018.
  • How to Optimize Channel Spend: Learn how channel leaders rate their program effectiveness, and how to invest in your channels future.
  • The Future of Channel Marketing: Gain valuable knowledge on how end-to-end solutions can capture insights, optimize spend and maximize revenue for future promotions.

Who Should Read This Report:

  • Channel Marketing Leaders: who are looking to maximize their revenue from their channel investment and gain insight that will enhance future programs.

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